A Hanbok brand whose name means “Slowly Captured Harmony.” Seodamhwa translates the subtle colors of nature into fabric, offering a refined and serene beauty through its designs.
Location
Deoksugung-gil 
Date & Time
Friday, May 2, 2025. 4:00 PM & 7:00 PM
Venue
Deoksugung-gil (from Daehanmun Gate to the roundabout fountain)
Admission
Free
Pre-register
April 21–27, 2025 / Link to the Seoul Fashion Road Instagram profile
Participants
A limited number of seats will be available on a first-come, first-served basis at the venue. Standing is also allowed.
Time Table
15:30 ~ : Entry
15:50 ~ : Orchestra Performance(New Korea Philharmonic Orchestra)
16:00 ~ : Modern Hanbok Fashion Show (Seodamhwa, Giroe, Kkomak, Hanbok Studio Hyeon)
16:30 ~ : Orchestra Performance(New Korea Philharmonic Orchestra)
18:30 ~ : Entry
18:50 ~ : Orchestra Performance(New Korea Philharmonic Orchestra)
19:00 ~ : Modern Hanbok Fashion Show (Seodamhwa, Giroe, Kkomak, Hanbok Studio Hyeon)
19:30 ~ : Orchestra Performance(New Korea Philharmonic Orchestra)
Poster
A Hanbok brand whose name means “Slowly Captured Harmony.” Seodamhwa translates the subtle colors of nature into fabric, offering a refined and serene beauty through its designs.
Inspired by the Korean phrase meaning “Standing at a Crossroads,” Giroe is rooted in Hanbok while pursuing a globalized K-style fashion that resonates with audiences around the world.
The young and vibrant brand of Dolsilnai, Kkomak stays true to the essentials while infusing playful, witty touches—capturing the attention of the younger generation.
Blending traditional Hanbok with modern fashion design, Hyeon introduces sophisticated everyday Hanbok by harmonizing classic silhouettes with contemporary materials.
