K-Style

Location Gwanghwamun Square

Date

May 1~5, 2025 AM 11:00 - PM 7:00 / May 6 AM 11:00 - PM 6:00

A hands-on zone featuring K-beauty, fashion, lifestyle brands, and Seoul-based public organizations.

A hands-on zone featuring K-beauty, fashion, lifestyle brands, and Seoul-based public organizations. Experience on-site hair and makeup sessions with professional artists, explore stylish goods, and take part in engaging interactive events — all designed to celebrate the latest in K-style.

Date & Time

Thursday, May 1, 2025 - Monday, May 5, 2025, 11:00 - 19:00

Tuesday, May 6, 2025, 11:00 - 18:00

Location

Gwanghwamun Square

Participants

For Seoul residents and visitors from Korea and abroad

1 - All That Beauty Academy

“Learn K-beauty in Seoul, the Heart of Beauty”
Experience professional techniques from top beauty artists. Try K-style hair, makeup, and nail art — all in one place.

2 - Youth O’Clock (STU)

“K-Skin Care with Seoul, K-Self Care with Youth O’Clock”
Discover youthful radiance and timeless beauty with Youth O’Clock. Feel the glow of wellness inspired by Korean skincare rituals.

3 - Naumcare

“Wellness Seoul, Powered by Naumcare”
Try premium sports care products from top brands like VICTOR and ZAMST, trusted by national athletes. Enjoy exclusive wellness experiences and event giveaways onsite.

4 - 2025 Seoul Shopping Festa

“The largest shopping and tourism festival in Seoul!”
Enjoy a wide range of shopping benefits and receipt redemption events - Seoul Shopping Festa adds even more excitement to your shopping experience.

5 - SEOUL MY SOUL SHOP

“Seoul Brand Goods - Capturing the City’s Culture, Art, and Identity”
Experience Seoul, a global city you’ll want to visit and even live in.