K-Life

Location Gwanghwamun Square

Date

May 1~5, 2025 AM 11:00 - PM 7:00 / May 6 AM 11:00 - PM 6:00

A lifestyle zone that brings together animation content, wellness food, and sustainable living brands.

A lifestyle zone that brings together animation content, wellness food, and sustainable living brands. Discover eco-friendly pet brands, handmade goods, and character-themed photo zones — all curated to add value and inspiration to everyday life.

Date & Time

Thursday, May 1, 2025 - Monday, May 5, 2025, 11:00 - 19:00

Tuesday, May 6, 2025, 11:00 - 18:00

Location

Gwanghwamun Square

Participants

For Seoul residents and visitors from Korea and abroad

1 - How to Train Your Dragon

“Our real story begins now”
Meet Toothless in Gwanghwamun and capture unforgettable moments with this beloved dragon.

2 - AYANTU

“One cup of coffee, one ray of hope”
Discover a Seoul-based coffee brand that supports the Solar Cow Project, delivering light and opportunity around the world.

3 - Sagunja

“Traditional wellness food, served with Seoul’s warm hospitality”
Enjoy colorful Korean fusion snacks alongside classic folk games like Tuho (arrow-throwing).

4 - Gaedaldang

“Joyful moments with pets, crafted with care”
Explore Gaedaldang’s signature pet products made from eco-friendly organic materials — where health and happiness go paw in paw.

5 - Miffy & the Magical Mailbox

“Everyday moments in Seoul, with Miffy”
Rediscover familiar places and make new memories through this letter-writing experience with Miffy, adding a heartfelt touch to your day.

6 - Hey Crystal

“A small gift from Seoul”
Create your own handmade accessory and explore personalized beauty finds through charming DIY experiences.

7 - JackJack Screen

“Brand yourself with Seoul”
Express your identity through premium custom-printing technology — your message, your design, your way.

8 - OXFAM

“A fairer world, together with Seoul”
Visit the Oxfam booth to experience real-life relief kits and explore the power of cooperation and compassion.