K-Content

Location Gwanghwamun Square

Date

May 1~5, 2025 AM 11:00 - PM 7:00 / May 6 AM 11:00 - PM 6:00

Enjoy brand showcases and photo spots that highlight the diversity and charm of Korean creative content.

Explore the vibrant world of K-content through interactive experiences in art exhibitions, K-pop, K-dramas, and smart lifestyle brands. From family-friendly installations and healing-themed programs to sports-entertainment fusions, this zone offers something for every generation. Enjoy brand showcases and photo spots that highlight the diversity and charm of Korean creative content.

Date & Time

Thursday, May 1, 2025 - Monday, May 5, 2025, 11:00 - 19:00

Tuesday, May 6, 2025, 11:00 - 18:00

Location

Gwanghwamun Square

Participants

For Seoul residents and visitors from Korea and abroad

1 - TAGO

“Dancing in Seoul, Dancing with TAGO”
Experience a fun blend of sports and K-pop entertainment through TAGO’s interactive dance kiosk. Add energy and movement to your Seoul Spring Festa journey.

2 - Noona’s Mood

On the night of May 5, join us for a dazzling LINE FRIENDS drone performance during the Hangang Drone Light Show. Watch as Brown and friends light up the sky with a sparkling message above the Seoul skyline in celebration of Children’s Day.

3 - Shinjimoru

“Essential Tech for Everyday Seoulites”
Smart gadgets with simple design - Exclusive selections await you at Seoul Spring Festa.

4 - Hyundai Marine & Fire Insurance

“A children's art exhibition presented by Hyundai Marine & Fire Insurance, Korea’s leading provider of child insurance”
Enjoy a family-friendly exhibition designed from a child’s perspective, inspired by the eye-level policy of Japan’s National Museum of Western Art.