WONDER PLAZA

Location Gwanghwamun Square

Date

May 1~5, 2025 AM 11:00 - PM 7:00 / May 6 AM 11:00 - PM 6:00

A FUN CITY concept market and comprehensive event space where Seoul's surprising charms come together.

Located at the heart of Seoul in Gwanghwamun Square, Wonder Plaza transforms into a vibrant FUN CITY—a marketplace and event zone that brings together fashion, beauty, entertainment, and food under one concept. From hands-on K-content experiences to the latest Seoul trends and mouthwatering local eats, Wonder Plaza offers something for everyone. Join us in this dynamic cultural space where globally beloved characters and brands come together to create unforgettable moments of K-culture and creativity.

Date & Time

Thursday, May 1, 2025 - Monday, May 5, 2025, 11:00 - 19:00

Tuesday, May 6, 2025, 11:00 - 18:00

Location

Gwanghwamun Square

Participants

For Seoul residents and visitors from Korea and abroad

1 - K-Content

Explore the vibrant world of K-content through interactive experiences in art exhibitions, K-pop, K-dramas, and smart lifestyle brands. From family-friendly installations and healing-themed programs to sports-entertainment fusions, this zone offers something for every generation. Enjoy brand showcases and photo spots that highlight the diversity and charm of Korean creative content.

2 - K-Style

A hands-on zone featuring K-beauty, fashion, lifestyle brands, and Seoul-based public organizations. Experience on-site hair and makeup sessions with professional artists, explore stylish goods, and take part in engaging interactive events — all designed to celebrate the latest in K-style.

3 - K-Life

A lifestyle zone that brings together animation content, wellness food, and sustainable living brands. Discover eco-friendly pet brands, handmade goods, and character-themed photo zones — all curated to add value and inspiration to everyday life.

4 - Character Zone with LINE FRIENDS

A special encounter between LINE FRIENDS’ beloved Brown and the global cultural hub, Seoul! Create unforgettable spring memories with LINE FRIENDS in the heart of the city.

5 - 2025 Gwanghwamun Family Festival

Fun! Fun! Gwanghwamun Square!
A non-stop celebration packed with fun-filled programs and hands-on activities! Enjoy a vibrant festival experience that the whole family can enjoy together.

6 - K-Food Nukkuk Festival

Enjoy a vibrant Korean food festival at Sejong-ro Park next to Gwanghwamun Square, featuring 15 food trucks serving unique and creative takes on traditional Korean cuisine.